Fractional Ops & Systems Strategy

I help marketing, sales, and operations teams stop dropping leads and start scaling with crisp follow‑up systems and clean automations.

Clear the Chaos & Scale Smarter

You're the visionary. The driver. The one with all the ideas and all the responsibilities. But let’s be honest—leads slip away. Sales pipelines get messy. Core workflows feel manual—and your team knows it.

I fix that: building revenue systems that convert and automations that save hours.

I’m a detail-obsessed, system-loving operations lead who partners with founders like you to bring structure, sanity, and scalability to your day-to-day.

Three professionals analyzing data on a wall of charts and screens in a modern office. One man is standing and pointing at the data, a woman is standing with a tablet, and another man is seated at a desk with a laptop. Large windows and potted plants are visible in the bright office space.

Working with tools you already use: Hubspot, ClickUp, Zapier, Notion, Airtable, Monday — plus AI tools that layer on top.

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Who I am

Hi, I’m Deborah Varon. I’ve spent the last decade building marketing systems, streamlining ops, and basically being the person people call when things feel like a mess. I ran my own marketing agency for years, then stepped inside a fast-growing investment firm where I built the marketing ops engine from the ground up—think CRM, automations, reporting, hiring flows, podcast launches, the works.

I love systems that work for you—not ones that add complexity. That’s why I stay on top of tools like AI, automation, and ops platforms that help teams move faster without adding headcount.

Now, I partner with founders who need a sharp, strategic right hand to get organized, scale smarter, and finally shrink their to-do list.

  • You lead a small but growing team and the internal chaos is starting to slow you down

  • Your brain is full of mental sticky notes, and you’re this close to forgetting something important

  • You’re managing too many moving parts without clear workflows or documentation

  • You’re growing fast and need ongoing ops leadership without the full-time hire.

  • You want more than a doer—you want a strategic partner who brings clarity and momentum

  • You’re curious how AI and automation could actually work in your business (without replacing your team)

✅ This Is For You If…

🚫 This Probably Isn’t For You If…

  • You’re still figuring out what your business is or how it makes money (totally valid—but not my zone)

  • You just need a task-taker or executive assistant for inbox and calendar management

  • You’re not ready to delegate or change how things run

  • You’re looking for short-term help with low-skill admin tasks

  • You think investing in operations is “nice to have,” not mission-critical

What I Actually Do

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Lead-to-Revenue System Buildouts

One-Time Project

You’re generating leads — but your follow-up, routing, and reporting are a mess. This project turns your CRM into a revenue-generating machine by designing and implementing the full lead journey.

Includes:

  • CRM audit + cleanup (HubSpot or equivalent)

  • Clear lead lifecycle definitions (MQL, SQL, etc.)

  • Lead capture and routing automations

  • Follow-up workflows + task assignments

  • Sales handoff systems

  • Reporting dashboards to track source → close

  • Documentation + rep/team training

Best for: Marketing and sales teams that are growing fast but lack a clean lead funnel or visibility into what’s working.

Example Outcome: “We went from 3+ days to follow up to under 24 hours — and saw a 25% jump in demo-to-close rates.”

Starts at $5,000

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Workflow Automation & Ops Cleanup Sprints

One-Time Project

You’re wasting hours every week on repetitive tasks or messy internal processes. This is a short, high-impact sprint to clean up and automate your clunkiest workflows.

Includes:

  • Discovery session to identify high-friction workflows (ex: onboarding, reporting, approvals)

  • Visual map of current vs. ideal process

  • Automation setup using tools like Zapier, Slack, ClickUp, Airtable, HubSpot, etc.

  • SOPs or screen-recorded walkthroughs for the team

  • Optional: AI integration to eliminate low-value admin tasks

  • Final documentation + async training

Best for: Ops or team leads who know their processes are duct-taped together and are ready for clarity + consistency.

Example Outcome: “Our onboarding used to take 3 people and 3 weeks. Now it runs on rails in under 10 days.”

Starts at $2,000 per workflow

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Ongoing Operations Support

Fractional Ops Partner

You get embedded, consistent support from someone who thinks like an operator and acts like a founder. I become your behind-the-scenes engine, helping you grow without breaking.

Includes:

  • Ongoing maintenance + optimization of existing systems

  • Prioritized ops roadmap + monthly planning

  • New workflow builds as needs arise

  • Team management systems, reporting, process ops

  • CMO, CRO, or COO collaboration (without stepping on toes)

Best for: Teams that need reliable, strategic operations support — minus the overhead of a full-time role.

Monthly retainer starting at $2,000/mo

Let’s fix what’s broken

(or just annoyingly manual).

Whether leads are slipping through the cracks, or your onboarding process feels like a scavenger hunt, tell me what’s going on — and we’ll figure out what to fix first.